Digital Marketing Specialist, Swagelok Minnesota (2024-2025)

Led data-driven digital marketing efforts at Swagelok, including A/B testing, PPC campaigns, and high-impact content creation to boost engagement and lead generation. Successfully overhauled the 50+ page website ahead of schedule, implemented SEO, UX, and design improvements that enhanced website performance and visibility.

Marketing Specialist, Doosan Bobcat (2023-2024)

Drove full rebrands of Bobcat’s Ryan and Steiner product lines ahead of schedule, launching targeted campaigns that boosted brand awareness, lead gen, and dealer support. Managed strategy, messaging, and a $1.2M ad budget across PPC, social, and trade shows while coordinating with product and marketing teams to ensure consistent execution.

Marketing Assistant, Forum | LeadUp Career (2020-2023)

Led the launch of LeadUpCareer.com, handling product testing and WordPress design, and multi-platform ad campaigns to drive visibility and revenue. Executed SEO, PPC, and content strategies that boosted conversions, social growth, and engagement – achieving 500+ conversions and tripling social followings within six months.

Bachelor of Business Journalism with a emphasis in Strategic Communications

University of Minnesota, Minneapolis

Earned a solid foundation in marketing principles and strategic planning through coursework at a leading university in Minnesota. Developed critical thinking skills and gained practical experience through hands-on projects and internships.

Minor in Management

University of Minnesota, Minneapolis

Completed a Minor in Management at the University of Minnesota, gaining foundational knowledge in business strategy, leadership, and organizational operations.

Digital Marketing Strategy & Execution

Skilled in digital marketing strategy, content creation, and web optimization – combining SEO, PPC, email, and analytics to drive growth and elevate brand performance.

Content Creation & Brand Development

Experienced in creating compelling content and visuals across marketing copy, social media, and design – driving engagement and brand growth through strategic messaging and creative assets.

Web & Data Optimization

Well-versed in web development, UX and analytics – redesigning website for better performance and using tools like Hubspot, Google Analytics, and SEMrush to turn data into actionable strategy.

Music

Avid musician and co-manager for the Minneapolis-based band Pretty Pretty Please. I handle everything from booking and release strategy, to mixing and writing songs.

Food

Passionate about cooking and have hands-on experience in the restaurant industry, where I developed a strong appreciation for food, teamwork, and fast paced environments.

Fitness

Committed to staying active through hiking, strength training, and running.