WEB DESIGN

I led the full redesign of Swagelok Minnesota’s 50+ page website, completing the project ahead of schedule with improved UX, modern layouts, and SEO enhancements. The result was a faster, more user-friendly site with stronger search visibility and overall performance.

In the examples below the original site is on the left and the new site is on the right.

Swagelok Minnesota Homepage

Swagelok Minnesota About Us Page

Swagelok Industry Pages

Bobcat Turf Renovation & Articulating Tractor Web Pages

At Bobcat, I collaborated with cross-functional teams to design and develop product and brand pages for the Turf Renovation and Articulating Tractor product lineups, ensuring each page clearly communicated value, features, and financing options. My work helped create a cohesive digital presence that supported lead generation and dealer engagement.

Social Media

I’ve led social media strategy and content creation across multiple brands, driving growth through both organic and paid campaigns. From planning and posting to ad management and performance analysis, I know how to make social media deliver results.

Here is a social media calendar that I implemented while working at ADRForum – Forthright

Email Marketing

I have hands-on experience managing CRM platforms and building targeted email campaigns that drive engagement and conversions. From segmentation and automation to A/B testing and performance tracking, I have used data to optimize every send.

During my career I have:

• Sent 1,000,000+ marketing emails
• Achieved an open rate of 5%+ and a click-through rate of 5%+
• Generated 5000+ clicks leading to landing pages, blogs, and lead gen content
• Drove measurable engagement and supported ongoing marketing goals through consistent A/B testing and optimization
• Created email strategies to fit the niche and meet the goals that the situation requires

Below is one of the many marketing emails that I sent during my time at Swagelok Minnesota

STRATEGY

I’m adept at strategic planning and marketing strategy, with a track record of building campaigns that align with business goals and drive real results. Whether it’s launching new products, optimizing digital funnels, or developing long-term content plans, I take a thoughtful, data-informed approach to every initiative.

Due to the sensitive internal nature of most planning documents, I am not at liberty to share them here. However, if you would like to discuss my planning and strategy expertise, please feel free to contact me at s.w.legierski@gmail.com